Positive Accountants Case Study

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Positive Accountants are London-based accountants that specialise in providing comprehensive value-added accounting services for start-ups and small- and medium-sized enterprises across the UK.

They focus on cost-saving strategies and taking care of all the compliance submissions so you can avoid incurring any penalties.

In addition to strategies and compliance, Positive Accountants provides services such as R&D tax credits, financial management, corporate tax filing, payroll, bookkeeping, or serving as a financial controller.

What Fipe Web Design Did

Fipe Web Design takes great care to make sure that your project goals are well understood, and your expectations exceeded. Our web development approach is collaborative and devised to keep you informed every step of the way, ensuring that you flourish online. 

Additionally, our client support is prompt, friendly, and solution focused. In fact, we always try to respond within 24 hours and resolve any reported issues.

We also use open-source content management systems (CMS) to build all our websites. This means that the software is free to use, does not require you to purchase a license, and helps you keep costs down.

The project for Positive Accounts was Fipe Web Design’s most comprehensive project and included creating everything from the ground up. This meant that Fipe Web Design delivered a full branding package, web design and web development for a bespoke website, and consultancy services – particularly regarding the logo. Positive Accountant’s project consisted of the following services:

Web Design:

Fipe Web Design creates bespoke web designs that reflect your brand, look great on every device, and provide an optimised user experience. For Positive Accountants, this translated to creating a tailored and responsive web design with a clear interface that enables prospective clients to easily make bookings. We also conducted user experience testing.

Digital Marketing:

Fipe Web Design generates digital strategies to develop brand awareness and increase customer engagement, retention, and conversion. We can also produce unique visual identities to help your brand stand out to your audience with distinction. For Positive Accountants, this included creating a comprehensive branding packaging consisting of a logo, letterhead, business cards, and branding guidelines. To consult on the logo process, we had a conversation with Positive Accountants to draw out what they wanted people to perceive and what they wanted to put forward with their logo. Once this was established, we created a few options, presented them to Positive Accountants, and narrowed it down to the logo that exists today.

Web Development:

Fipe Web Design creates project builds with the right tools to deliver feature-rich websites on time and on budget. And with free maintenance and support, we’ve got you covered so you don’t have to sweat the small (or big) stuff – from website security to consultations. For Positive Accountants, this was comprised of developing the website from the ground up and including custom features. 

CMS Platform:

For Positive Accountants, we used WordPress as the content management system. WordPress is a very established CMS with 55,000 plugins – meaning it’s highly customizable and user friendly, both of which are important for the organization that runs the website.